Professional Services Professional: Business Executive Training
Achieve your Professional Services Executive Foundation Certification in this training course by learning the key skills and competencies of strong professional service executives. As a professional services executive, you understand the importance of knowing all parts of the business — from operations, to finance and marketing — and learn how to formulate and execute strategic business plans.
The following books are provided for pre-course reading: Key Management Models, 3rd Edition: The 75+ Models Every Manager Needs to Know, The 30 Day MBA in Business Finance, The 30 Day MBA in Marketing
Professional Services Professional: Business Executive Training Delivery Methods
After-course instructor coaching benefit
4thdacad end-of-course exam included
Professional Services Professional: Business Executive Training Course Benefits
Prepare for and pass the PS Professional Executive certification examEnhance your knowledge of what is going on in the economy and the implications on your industryRecognize the basics of financial management, and determine the general health of a businessAssess the key elements of marketing and identify the key fundamentals to any business strategyAssemble a marketing strategy and plan using all types of media
Business Executive Training Outline
Developing Your Industry Sector Skills
Assessing the playing field
Identifying the forces that drive competition in your industry sector using Porter’s five forces
Examining the prevailing market structure in your industry
Using perceptual mapping to position products/services relative to competitors and highlight potential market gaps
Knowing your playing field
Appraising your organization’s cash cows, stars, dogs and question marks using a Boston matrix
Knowing where your product/service is in its life cycle – R&D, introduction, growth, maturity and saturation, decline
Sourcing and comparing information on company and competitor performance
Recognizing the key players in the field
Classifying the key players in the business-to-business chain that links to end-consumers
Diagnosing the current Political, Environmental, Social and Technological (PEST) factors that influence the sector
Determining the underlying trends, cyclical factors and random movements that underpin your market sector
Enhancing Your Financial Acumen
Establishing Marketing Fundamentals
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